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For example, a traveler planning a trip to Tuscany may be provided with curated suggestions for local wine tastings announced on regional social media, upcoming traditional festivals, and hidden gem restaurants favored by locals. Art history enthusiasts might be guided to lesser-known museums and temporary exhibitions highlighted by local cultural institutions on their Instagram accounts.

One such video centered on Angela, a 59-year-old Chinese immigrant who runs a discount store in the southern outskirts of Rome. Her viral fame has brought attention to the shop and has even helped her land a role in an Italian TV show, but critics have also pointed to how her videos play into ethnic stereotypes and the ongoing tussle over immigration policy.

Driving Digital Success: SocialItaliani’s Marketing Solutions in Italy

Founded in 2022, branding company Visio Digital Partner has a small team and is located in Caserta, Italy. Their service offerings include advertising, BI & big data consulting & SI, digital strategy, and more. Another branding firm, INGIGNI, was launched in 2022 and has a small team based out of Milano, Italy. They provide branding, marketing strategy, e-commerce development, and more. Finally, the last branding firm on our list, Koala Rank, was established in 2019 and has a small team based out Lucera, Italy. They offer web design, content marketing, search engine optimization, and pay-per-click.